Interesting Logo Design
A while back, I wrote about my efforts to determine how the topic of company logo design should be defined while I was figuring out how to create a logo for the new Clickfire site design. I was honest about my ignorance of logo design methodologies, which I was sure existed somewhere, perhaps deep in the depths of some art school professor’s power point presentation.
I really relish finding a company logo that communicates the company message in a minimalist way like this one from IT.com, a “vertical search engine for information technology solutions.” You gotta love that domain name. The colors of each letter contrast but form blocks that fit together into what could be construed as a human figure.

See what I mean?





January 30th, 2006 at 1:33 pm
make the mouse bigger. By making it a larger element you better balance excess negative space with the line that runs under your text