HostingCon 2007 Session: SEO Techniques

HostingCon 2007 coverage for Clickfire by Douglas Hanna

Session Title: SEO Techniques to Boost your Google Ranking
Session #105 | 8:30 - 9:15 AM | Room 327

Find Backlinks:
Whole Site: linkdomain:thesite.com -site:thesite.com
Certain Pages: link:http://www.thesite.com/the-page.html -site:thesite.com

Don’t use Google to find backlinks. Google only shows a “sampling.” The sampling they shows is not really accurate and is totally worthless.

Another way is to use the Strongest Subpage Tool.

Top 10 Analysis:
The top 10 sites in Google and what they have going for them. You can use your site, a keyword, etc.

See Top 10 Analysis Tool at We Build Pages.

You can be over (too many links) or under (too few links), and that will change your placing.

Write naturally, have your keyword in phrases a normal amount of time. Have lots of text and write naturally. Don’t have writers repeat words, etc.

The older the web site, the better. Age is a huge factor in Google. Two years older is best.

Related / Similar Pages:
You can click on the related pages or type in related and then your URL in Google.

What related means means “Other web sites that link to me tend to link to these sites too.”

The sites that show up should be relevant to what you’re writing about.

Backlink and Anchor Text Analysis: We Build Pages Tools

Look at the phrases people have been using. That is your biggest advantage.

C Class Analysis:
Checks out IPs. Google looks at IP addresses, when the domain was registered, and who registered the site. That way, it can tell if they are all the same sites.

Who You Link to Matters:
Didn’t use to be that important. Now it is important. Link to quality sites that aren’t really SEO optimized or that may be trying to game the system.

Internal Link Structure and PageRank:
Navigation structure is very important. Pages you want to show up should be close to the top level of navigation. Don’t burry pages that you want to show up higher.

Supplemental Results:
Google Hell. Google has been adding pages to the supplemental results. Google mainly does it to prevent duplicate content, no content, or little PageRank. Google doesn’t regularly spider supplemental pages (as in once every 8 - 12 months). If a whole bunch of people link to the page, then Google may move it out. To get out: redo URL structure and get people to link to the pages.

Paid Links:
Google looks for words and phrases like “Paid, Ads, etc.” and will remove them from the index. Try to get link in the body of a web page in the middle of the page. Links from homepages are usually affiliations or advertising.

Why sites with 1,000 backlinks outranks a site that has 100,000 backlinks.
Not all backlinks are equal. Some are worth pennies, others aren’t worth anything. If links is in the URL, title, etc., then Google knows it is a link page. Google knows the page format. If you can get a link from a subpage with 1,000 links itself, your rankings will go way up.

Clickthrough Rate:
If you are linked #1, you get 42% of the traffic. #2 in search engine results get about 12%. #7 gets about 3.5%.

Domaining and SEO’s: The Perfect Match
Domainers should get into the SEO and optimize their sites.

(Pictures coming later today.)

–Douglas Hanna