eBay Selling Liberals!
This appeared on Google.com when I performed a search for “Liberals.” Don’t ask why I did that. To my surprise, I saw this single eBay ad.
Why would eBay want to sell their liberals? Are there too many in inventory? Do liberals constitute a high profit margin?
None of the above. It turns out that eBay is using a Google’s DKI to insert keywords into AdWords ads. Kevin Lee, writing for ClickZ, explained it this way:
Google has an automated method to allow you to have the searcher’s keywords inserted into your ad (assuming the keyword string isn’t too long to fit). The Dynamic Keyword Insertion (DKI) system uses a creative template and keeps all the other ad copy the same.
I wonder what other interesting automated ads we’ll see this election season.
June 15th, 2007 at 11:22 pm
Ebay also sells slaves, jews, children, and aids according to their ads. I posted about it a few weeks ago at http://www.virtualmarketingblog.com/index.php/20070514/horrible-and-offensive-ad-targeting-by-ebay-google/
June 18th, 2007 at 7:54 pm
Yeah but why does Ebay need to stoop so low?
August 4th, 2007 at 4:40 pm
How much for a dozen?
April 28th, 2008 at 1:40 pm
lol @ “Ebay also sells slaves, jews, children, and aids according to their ads. I posted about it a few weeks ago at”
I think they just have too much money and don’t care about spending it on stupid keywords.