Adtech New York 2007 - Day 3

Day three of ad:tech New York was the first full day of sessions.  I could detail each session I attended but will instead point you toward the adtech podcasts.  Look for them soon on the ad:tech Web site.  Below are some of the highlights of the day. 

Wednesday started with a panel discussing the state of the Internet marketing industry.  The panel was moderated by the President and CEO of IAB, Randall Rothenberg.  It included several leaders in our industry and the political blogger, socialite, and former political candidate Arianna Huffington.  Ms. Huffington was a lot of fun and a very likeable person.  It’s easy to understand how she succeeded in life with her quick wit and charm.  Huffington noted that even though her readers are obsessed with politics they also have other interests and much of the success of her website comes from offering “other things outside of politics.”

Huffington spoke about sharing her content with other sites.  She stated that by giving their content away it brought more readers back to her site.  In the old world everyone was protective of their content but now you can share it and still get traffic.

I highly suggest listening to the podcasts from today while paying special attention to the video and mobile advertising sessions.