Adtech New York

ad:tech kicked off with a motivating speech by Adtech programming chair Drew Lanni. More than just tell us what ad:tech was he asked a few questions like “How is digital transforming all media?” One thing is for and that is that it’s a great time to be an entrepreneur.

The keynote speaker, Nick Brien of Universal McCann, talked about branding and how it’s becoming more complicated in this new world where one out of every three purchases online are now influenced by social media. In this new world corporations must be transparent because their brands are now owned by the customer. If you want to create a positive brand you must provide an exceptional experience.

I attended two other meetings where we discussed the new Internet economy. I think I heard the word “Facebook” about 500 times today. With Facebook’s new technology to target users everyone is excited about the possibilities. How close are we to perfecting behavioral and contextual ads? That’s the big question of the week.

I spent more time in the exhibit halls today gathering chotskies and talking to a lot of bright people. It seems like there are dozens of analytic software companies now and dozens of other companies that probably have good products but don’t know how to explain what they do. If you have a product or service and are spending thousands of dollars to show up at a conference like ad:tech New York make sure your employees know how to articulate your company’s product. Here’s another tip. If you want to get attention do something outstanding. But if you do something outstanding have plenty of people ready to talk to the crowds that gather around your booth.

The exhibit halls are now closed and the next two days are going to be full of workshops and sessions. I’ve enjoyed the sessions thus far and can’t wait to meet more talented folks and fill my brain with more interactive marketing knowledge.

Scott Thompson
NextModo.com
Atlas Booth at Adtech New York