Adtech New York 2007 – Final Day with SEO Bruce Clay
SEO, Bruce Clay, Mobile Search, Video, and Social Media
Pictured above: Scott Thompson and Bruce Clay
The last day of ad:tech New York 2007 is half way over. I won’t post again because I’ll be high-tailing it outa here to the airport after the conference. The highlight of today for me was meeting Bruce Clay. As an old SEO guru I’m a fan of his work and his site. He was a really gracious man with an intelligent sense of humor that is common in geniuses. I attended the SEO session moderated by Mr. Clay not because I needed to learn more about SEO but because I wanted to hear him speak.
The conference over all was a success. It is clear that this industry is growing and it’s also clear that even the brightest in the field are a little confused about the exact direction it’s going. Most do believe that mobile search is going to be huge, but no one can agree when this will be. I spoke to a mobile search company in the exhibition hall and they were adamant that mobile search is already huge, others are not so sure. Either way it’s something to watch for.
The other big talk is about video and how best to take advantage of it for your business. Many are interested but almost all are still trying to figure out the best way to implement video. If video is big, so is social media. But again there are many questions still floating around about where to put your attention and what social tools are best. Just make sure you include the social media graphics at the bottom of your pages or posts (Digg, StumbleUpon, etc.).
I hope you’ve enjoyed this adtech 2007 review and I hope that you will come by and visit NextModo.com. I’m here to help you create better sites that will increase conversions, make you look good, and earn more money.
I’ll leave you with a tip I picked up at the SEO session:
Use short URLs that are easy to email and to link to. This will ensure that your URLs don’t break in emails and will be easier for users to copy when linking to you.
Thanks
Scott Thompson
NextModo.com
November 9th, 2007 at 1:20 am
Scott, congratulations on the successful trip. Meeting a SEO legend like Bruce Clay is a nice way to finish. Reading your posts and seeing the pics made me feel like I was there. I plan on listening to the podcasts when posted at the Adtech site. Thanks for contributing and please come back and post again soon!
December 8th, 2007 at 3:23 pm
Mobile is a confusing topic, mostly because people assume that mobile is going to be different than non-mobile.
The I Phone and other tools are changing this reality. Now the web renders the same as it does on a desktop. Some devices even support Flash.
Not to say this is not a concern for web designers. Best practices state that you must consider all browsers that hit your site to some degree or another, at least with graceful degradation to a readable page.
What bugs me as a developer and designer is that many sites don’t do this, they look at their site in Internet Explorer and call it done. What you need to realize is that best practice in web design, using tools and methods which are standards compliant and robust testing is all your site needs to be ‘mobile ready’.
I didn’t get to meet Bruce myself at SES-SJ, your lucky.
December 14th, 2007 at 9:51 am
That was a great article. Thanks for the tip on the url too. It will come in handy.