According to Matt Cutts
Have you noticed how we SEO’s love to use the phrase “according to Matt Cutts?”
The blogger and head of Google’s Webspam team has become an authoritative source for organic search marketers. If you’re a SEO and happened to find yourself backed into a corner and being assailed by rankings performance questions, it is refreshing to be able to quote Matt Cutts. It sure beats the old days of quoting ourselves. It is also entertaining to observe a room full of execs fall silent after hearing the words: “According to Matt Cutts…” Let’s do a little popularity exercise and see how many Google search results for “according to Matt Cutts” (with quotes) appear today compared with other “according to” searches:
“According to Matt Cutts” – 539 Google search results
“According to Sergey Brin” – 265
“According to God” – 425,000
“According to Emory Rowland” – 1
June 26th, 2007 at 2:57 pm
Well, when my great Aunt Marge talks SEO shop at the nursing home she always refers to me.
June 30th, 2007 at 6:02 pm
Matt Cutts is the man.
August 5th, 2007 at 2:21 am
[...] game is to punch out the various search engine guideline violating characters until the referee, Matt Cutts (who else), gives you a thumbs [...]
August 25th, 2010 at 5:31 pm
I’ve actually said this before in meetings followed by “…so it must be true”
August 25th, 2010 at 8:49 pm
Yeah, I’ve been in those meetings before and “so it must be true” is usually followed by a long silence, then a succinct “meeting adjourned.”